The Founders


What is Upside Down Creative Media?
Upside Down Creative Media (UDCM) is an independently funded, award-winning production company (translation: one guy makes videos and podcasts on the internet with whatever funds are left over after rent and bills, but somehow, he’s managed to snag a handful of awards at local festivals along the way). UDCM is based in Jacksonville, Florida — aka Actionville, home of the Jax Celebs, famous for its bridges, and food trucks. Despite that, comedy is their true passion. And yes, they do have real jobs, but let’s not talk about those right now.
Before teaming up, both Marshall and Rob were on their own creative journeys since 2008, each building their own internet comedy empires (well, more like tiny comedy villages.)
The name “Upside Down Creative Media” is our tongue-in-cheek nod to the media industry. It was inspired by the moment Rob and Marshall first met, a time when their lives were flipped upside down and the world was more bonkers than ever. The work produced under the UDCM umbrella is a cocktail of absurd humor, dark wit, and a healthy dose of “did they really just say that?” It’s intended to tickle the funny bones of everyone from Gen-X to millennials to Gen-Z — basically, anyone who appreciates a good laugh.
The mission of Upside Down Creative Media goes beyond just their creative dreams. Sure, they’d love to land production deals with Netflix or Amazon (call them, seriously), but they’re also all about helping others get the recognition they deserve. Whether you’re an individual or a brand, they’re here to give you that little push into the spotlight.
In 2020, Marshall and Rob parted ways. Marshall continues to keep the UDCM train running, while Rob ventured into the thrilling world of bartending, fantasy sports podcasting, and pursuing his music dreams in Nashville, Tennessee. So, in a way, they’re both still in the business of making people laugh — just on slightly different stages.
A Glimpse into Social Media
They’re like herpes — everywhere and impossible to get rid of. Once upon a time, YouTube was the main stage, but now they’ve scattered themselves across Instagram, Facebook, and pretty much every social media platform that lets them in. Their story isn’t stuck in one place; it’s sprinkled all over the internet like digital confetti.
Newest Podcast: Los Rotos Podcast
Past Livestream: COVID Night Live
Past Livestream: TK Live
“TK Live” is a captivating live stream internet comedy show that made waves in the entertainment world. Hosted by multitalented actor, producer Thomas Kellogg, it serves as a virtual stage for both established and emerging talent hailing from various corners of the globe. Remarkably, “TK Live” has successfully adapted to the constraints of the COVID-19 era, providing an engaging and entertaining platform with a distinct cable access television charm.
The show seamlessly bridges the gap between comedians, artists, and performers of all sizes, ensuring that their acts reach a worldwide audience while maintaining a COVID-friendly environment. “TK Live” effectively captures the spirit of cable access television, offering an unconventional and refreshing viewing experience that stands out in today’s digital landscape.
Notably, the creators of the renowned comedy series “Workaholics,” Blake Anderson and Kyle Newacheck, paid an exuberant tribute to “TK Live” on the “This Is Important Podcast,” during Episode 34. Their shoutout emphasized the uniqueness and appeal of the show, highlighting how it brings together diverse talents in a manner that reminisces about the bygone era of public access TV. Even in the midst of uncertain times, “TK Live” manages to unite people across the world through laughter and entertainment.